Archive for the 'Marketing' Category

Nina Platt Consulting often works on projects that include customer research using web-based, telephone, and in-person surveys.  Asking your clients what they need is groundwork for deciding on services/products offered.  Your services or products will not be successful if you developed them in a vacuum without the knowledge that customer research provides.
As this is a topic central [...]

The American Association of Law Libraries (”AALL” ;) and the Private Law Libraries Special Interest Section (”PLL” ;) have long been a good resource for a private law librarian who is looking for support in communicating needs to management and to their firm.  The PLL Toolkit, which was published years ago, was used by many librarians to inform [...]